Wii were nearly fooled by this

What's this? Nintendo taking gaming into a whole new social space? The brilliance of Wii Fit in turning a home entertainment device into a health and well-being tool seems to have been surpassed by a venture into the protection of sex workers

A quick glance at the headline -WI asked to help tackle sex trade and I'm thinking that some brand development guys at the games company have surely taken the idea of brand extension a step too far.

A second glance and...wiive clearly been fooled. It's the Women's Institute